Precisely because standards reduce lock-in, they shift the locus of competition from an early battle for dominance to a later battle for market share (Shapiro and Varian, 231).

Because prices move inexorably toward the free, the best move in the network economy is to anticipate this cheapness (Kelly, 53).

If goods and services become more valuable as they become more plentiful, and I f they become cheaper as they become valuable, then the natural extension of this logic says that the most valuable things of all should be those that are ubiquitous and free (Kelly, 57)